Artist Workshop: Reaching Your Audience
Presented by Kelly Strayhorn Theater
March 28, 2010 | 2PM- 4PM
Join us for the third of four artist workshops with Kelly-Strayhorn Theater Artist-in-Residence, Squonk Opera. This workshop explores strategies for successful marketing including: developing basic marketing ideas and materials, press kits &press releases, promotional photos, and web based (websites, social networking). The workshops are geared towards performing artists and each session is interactive and includes guest panelists from the Pittsburgh arts community.
Panelists: Jackie Dempsey and Steve O'Hearn (Squonk Opera), w/ guests Rebecca Himberger (Attack Theater) & Diane Wuycheck (Indpendent PR Specialist).
Light refresments served.
Co-Sponsored by Greater Pittsburgh Arts Council
About the Panelists:
As Attack Theatre's Marketing and Education Manager, Rebecca Himberger has successfully run over a dozen marketing campaigns for Attack Theatre's Pittsburgh performances and national tours, launched a new website, designed ads and print pieces and coordinated their award winning in-school programs through partnerships with Gateway to the Arts, AEC, and Pittsburgh Center for the Arts. Prior to her work with Attack Theatre, Rebecca served as Director of Dance at Camps Airy and Louise, a Media Rep for Oceana's Mercury Campaign/Sierra Club, and as choreography intern for the Pittsburgh Civic Light Opera in 2005. She currently serves as co-chair of the Pittsburgh Emerging Arts Leaders committee. Rebecca holds a BS in Psychology with a minor in dance and a certificate in Women's Studies from the University of Pittsburgh. When she doesn't have her face behind three different monitors at work, she can usually be found arguing with someone about the future of the arts in Pittsburgh or at a dance party.
Diane Wuycheck is a veteran Pittsburgh public relations professional with more than 30 years of experience. She has worked with Highmark and Equitable Resources, Pedal Pittsburgh (Community Design Center of Pittsburgh), Penn's COlony, Butler Count Convention and Tourism Bureau, Just Harvest's Harvest Celebration Dinner, HEARTH (formerly North Hills Affordable Housing), and many others. She also conducts spokesperson coaching and training, initiates editorial board visits, and manages press conferences, successfully showcasing the capabilities of the client and its business units, successfully placing stories with local and trade media.
Free. Registration requested. Email your registration to emily@kelly-strayhorn.org or call 412-363-3000 (ext 107).
